3258 people have seen Yama Donga in the newly opened Touring Talkies/Hollywood Theaters. While there is a lot of hype going on about the up coming movies, Yama Donga has silently broken several records in Dallas.
1. Dallas market is becoming second market in USA with Yama Donga: 3258 attendence is equal to New jersey and very close second to Bay Area for Yama Donga. Typically Dallas telugu market is the 5th or 6th in ranking in United States. Dallas market on an average is around 33%-40% of Bay area and 40%-60% of new jersey. Virginia, Detroit, Chicago used to be bigger than Dallas. Dallas collections has crossed these 3 cities and and matching New jersey in collections. Means, Dallas market has expanded by almost 100%.
2.Second biggest attendence ever for any telugu move in Dallas: 3258 was achieved only second time in Dallas telugu movie market and the chase is still on.
3. NTR's highest ever : It is the highest ever for NTR. By comparison Rakhi got about 600 simhadri got about 950.
Factors that contributed:
Jr. NTR new look and Mass appeal
Jr. NTR Dances
Rajamouli Direction
Mohanbabu as Yama
Anna NTR Animation
Yama Lokam Sets
Series of heroines
over all Entertainment value
Distributor's support
Factors that has taken the movie collections to the next level:
Sensational movie watching experience in new movie theaters
Stadium seating
Dolby Digital sound
Perfect location( 635 & MacArthur Blvd)
Innovative ticket pricing
Number of shows (3 shows per day., every day., just like back home)
Promotion through Radio salaam Namaste on 104.9 FM
Websites promotion
While YamaDonga is a hit all over, it is a SUPER DUPER HIT in Dallas.
Watch for how much hyped Sekhar Kammula's Happy Days (Releasing on 28th September) is going to do in this theaters!!
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