Gossip: Mahesh Babu Learns Smoking From A Gal!

Can a gal teach hero Mahesh Babu how to smoke a cigarette? Heroine Amritha Rao made such an attempt. When they were together in a shot, Mahesh Babu pretended his ignorance in smoking. Though director took all pains to explain him, he behaved like a novice. Amritha Rao took away cigarette from Mahesh Babu and took deep puffs to make Mahesh Babu understand. Mahesh Babu still wore a blank look and Amritha Rao smoke the entire cigarette. Mahesh Babu later started kidding Amirtha Rao by smoking another cigarette with amazing ease as chain smoker.

UTV uses cricket to promote Athidhi & Goal

MUMBAI: India's victory at the Twenty20 mini world cup series has definitely boosted the use of cricket as a platform for promotions. Now the ongoing India Australia one day series is serving as a platform for movie promotion.

On 5 October, during the on-going India Australia one day series being held in Hyderabad, promos of UTV's forthcoming Telugu movie Athidhi will be showcased on the screens in the stadium after every over, to approximately 62,000 people who will be present.

According to information available with media, the cost of this activity will be in the range of Rs 7 - 8 lakhs. Further, the rates are likely to fluctuate in proportion with the scale of the event.

UTV associate vice president, India distribution, Suniel Wadhva said, "In India, cricket has the highest reach and after India's victory in T20, cricket fever has reached a new high. Mahesh Babu is a sensation in Andhra Pradesh, so it would be interesting to screen Athidhi promos for so many people at one time."

If all goes well, UTV will also leverage this medium to screen Dhan Dhana Dhan Goal promos on two giant screens for the match to be held in Mumbai on 17 October to an audience of over 150,000.

In the past this on-field screen medium has been used for promoting banking and finance companies and consumer durables. Six months ago films too began to use this platform for promotion. Clippings of a Tamil movie Pachaikili Muthucharam was the first to be screened in Chennai during the India-West Indies cricket match. Chennai based firm Technology Frontier is at the forefront of such activities in India.

Press Release by UTV

Super Star Mahesh’s ATHIDI in Europe by Winner Movies

We are pleased to inform that Winner Movies has acquired the rights to distribute Super Star Mahesh and Amrita Rao’s forthcoming movie ‘ATHIDI’. The movie is directed by Surender Reddy and produced by KPPL. We have already witnessed the super hit album of the year from Manisharma, beautiful lyrics by Sirivennela/Chandrabose/Bhaskarabhatla and promising video clips with very high technical values. Movie is expected to release on Oct 18^th, 2007.

Thanks to Prawasi Movies for letting us host our ATHIDI.

To host ATHIDI in your city/country please contact:

Prashanth Kumar @ 07748486854 (UK)

Email: athidi.europe@yahoo.co.in

Center	Status
Scotland	Open
Ireland	Open
Sweden	Open
Germany	Open
France	Open
London	Closed
Southall	Closed
Birmingham	Closed
Leister	Closed
Reading	Closed
Nottingham	Closed
Cardiff	Closed
Liverpool	Closed
Milton Keynes	Closed
Manchester	Closed
Leeds	Closed